Brief

Brief for brand

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Brief for Social media

Thank you for taking the time to fill out the brief. Remember, a thoroughly completed brief helps you receive a brand that aligns with your expectations

CONTACT INFORMATION

Company Name

Your Name

Your Phone

Your E-mail

Other Contacts

ABOUT THE COMPANY

What is the product (product, service or company)?

What are your companys main services and/or products?

Brand essence, main idea (mission) of the product?

Unique selling proposition (UTP) of the product?

Name 3 main characteristics/advantages of the product (rational and/or emotional)?

Geography of the products service realization

USER

Describe the consumer groups of the product in free form

What problems does your product solve for the consumer?

COMPETITORS

List the advantages and disadvantages of your perceived competitors

ABOUT THE BRAND

Do you have a brand identity that you want to replace? If yes, why did you decide to change it?

What exactly do you need? List

What tasks should branding solve?

Where are your branding elements most likely to be seen by the consumer?

What sensations should the visual design evoke in the consumer? What brand image and character should be formed?

What visual images capture the essence of your brand?

What images and solutions do you think are unacceptable to use (why)?

What colors do you think are preferable to create the desired image?

Give examples of other brands logos and styles that you think are successful (why)?

ADDITIONALLY

What else that would clarify the brand identity task do we need to know?

MATERIALS FOR THE BRAND

Here you can attach files that will be required for brand development

Add files

Add more files

I agree with the Privacy

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Feel free to add anything that didn't fit or emphasize specific aspects. Use an informal style if preferred