Brief

Brief for brand

Brief for Logo

Brief for website

Brief for Social media

Thank you for taking the time to fill out the brief. Remember, a thoroughly completed brief helps you receive a brand that aligns with your expectations

[{"lid":"1696180079328","ls":"10","loff":"","li_type":"tx","li_text":"<div style=\"font-size: 16px;\" data-customstyle=\"yes\"><strong style=\"font-weight: 700;\">CONTACT INFORMATION<\/strong><\/div>"},{"lid":"1696180079329","ls":"20","loff":"","li_type":"in","li_title":"Company Name","li_nm":"Company Name"},{"lid":"1696180079330","ls":"30","loff":"","li_type":"nm","li_title":"Your Name","li_ph":"John Smith","li_req":"y","li_nm":"Name"},{"lid":"1696180079331","ls":"40","loff":"","li_type":"ph","li_title":"Your Phone","li_ph":"John Smith","li_req":"y","li_masktype":"a","li_maskcountry":"US","li_nm":"Phone"},{"lid":"1696180079332","ls":"50","loff":"","li_type":"em","li_title":"Your E-mail","li_ph":"mail@gmail.com","li_req":"y","li_nm":"Email"},{"lid":"1696180079333","ls":"60","loff":"","li_type":"ta","li_title":"Other Contacts","li_rows":"3","li_nm":"Other Contacts"},{"lid":"1696180079334","ls":"70","loff":"","li_type":"ws","li_rows":"1"},{"lid":"1696180079335","ls":"80","loff":"","li_type":"tx","li_text":"<div style=\"font-size: 16px;\" data-customstyle=\"yes\"><strong style=\"font-weight: 700;\">ABOUT THE COMPANY<\/strong><\/div>"},{"lid":"1696180079336","ls":"90","loff":"","li_type":"ta","li_title":"What is the product (product, service or company)?","li_ph":"Example: exotic fruit farm","li_rows":"3","li_nm":"What is the product product service or company"},{"lid":"1696180079337","ls":"100","loff":"","li_type":"ta","li_title":"What are your companys main services and\/or products?","li_ph":"Example: wholesale \/ delivery of fruit","li_rows":"3","li_nm":"What are your companys main services andor products"},{"lid":"1696180079338","ls":"110","loff":"","li_type":"ta","li_title":"Brand essence, main idea (mission) of the product?","li_ph":"Example: to increase the quantity and quality of fruit in the world for all mankind","li_rows":"3","li_nm":"Brand essence main idea mission of the product"},{"lid":"1696180079339","ls":"120","loff":"","li_type":"ta","li_title":"Unique selling proposition (UTP) of the product?","li_ph":"Example: the largest assortment of exotic fruits in the city","li_rows":"3","li_nm":"Unique selling proposition UTP of the product"},{"lid":"1696180079340","ls":"130","loff":"","li_type":"ta","li_title":"Name 3 main characteristics\/advantages of the product (rational and\/or emotional)?","li_ph":"Example: price \/ quality \/ service","li_rows":"3","li_nm":"Name 3 main characteristicsadvantages of the product rational andor emotional"},{"lid":"1696180079341","ls":"140","loff":"","li_type":"ta","li_title":"Geography of the products service realization","li_ph":"Example: major cities of the country","li_rows":"3","li_nm":"Geography of the products service realization"},{"lid":"1696180079342","ls":"150","loff":"","li_type":"ws","li_rows":"1"},{"lid":"1696180079343","ls":"160","loff":"","li_type":"tx","li_text":"<div style=\"font-size: 16px;\" data-customstyle=\"yes\"><strong style=\"font-weight: 700;\">USER<\/strong><\/div>"},{"lid":"1696180079344","ls":"170","loff":"","li_type":"ta","li_title":"Describe the consumer groups of the product in free form","li_ph":"Example: middle and high income people who order fruit in bulk for themselves and for sale in their outlets","li_rows":"3","li_nm":"Describe the consumer groups of the product in free form"},{"lid":"1696180079345","ls":"180","loff":"","li_type":"ta","li_title":"What problems does your product solve for the consumer?","li_ph":"Example: satisfies his\/her needs for quality and healthy food for his\/her health","li_rows":"3","li_nm":"What problems does your product solve for the consumer"},{"lid":"1696180079346","ls":"190","loff":"","li_type":"ws","li_rows":"1"},{"lid":"1696180079347","ls":"200","loff":"","li_type":"tx","li_text":"<div style=\"font-size: 16px;\" data-customstyle=\"yes\"><strong>COMPETITORS<\/strong><\/div>"},{"lid":"1696180079348","ls":"210","loff":"","li_type":"ta","li_title":"List the advantages and disadvantages of your perceived competitors","li_ph":"Example: Brand name - like... \/ dislike...","li_rows":"5","li_nm":"List the advantages and disadvantages of your perceived competitors"},{"lid":"1696180079349","ls":"220","loff":"","li_type":"ws","li_rows":"1"},{"lid":"1696180079350","ls":"230","loff":"","li_type":"tx","li_text":"<div style=\"font-size: 16px;\" data-customstyle=\"yes\"><strong>ABOUT THE BRAND<\/strong><\/div>"},{"lid":"1696180079351","ls":"240","loff":"","li_type":"ta","li_title":"Do you have a brand identity that you want to replace? If yes, why did you decide to change it?","li_ph":"Example: Yes, the current style does not reflect the companys mission well","li_rows":"3","li_nm":"Do you have a brand identity that you want to replace If yes why did you decide to change it"},{"lid":"1696180079352","ls":"250","loff":"","li_type":"ta","li_title":"What exactly do you need? List","li_ph":"Example: logo, business card, badge, catalog, etc.","li_rows":"3","li_nm":"What exactly do you need List"},{"lid":"1696180079353","ls":"260","loff":"","li_type":"ta","li_title":"What tasks should branding solve?","li_ph":"Example: increase the amount of demand for the product \/ attract attention, inform the customer \/ fit the time, marketplace","li_rows":"3","li_nm":"What tasks should branding solve"},{"lid":"1696180079354","ls":"270","loff":"","li_type":"ta","li_title":"Where are your branding elements most likely to be seen by the consumer?","li_ph":"Example: on the street, at home, at work, on the shelf","li_rows":"3","li_nm":"Where are your branding elements most likely to be seen by the consumer"},{"lid":"1696180079355","ls":"280","loff":"","li_type":"ta","li_title":"What sensations should the visual design evoke in the consumer? What brand image and character should be formed?","li_ph":"Example: confidence, safety, health","li_rows":"3","li_nm":"What sensations should the visual design evoke in the consumer What brand image and character should be formed"},{"lid":"1696180079356","ls":"290","loff":"","li_type":"ta","li_title":"What visual images capture the essence of your brand?","li_ph":"Example: fruit, bird, sun, forest","li_rows":"3","li_nm":"What visual images capture the essence of your brand"},{"lid":"1696180079357","ls":"300","loff":"","li_type":"ta","li_title":"What images and solutions do you think are unacceptable to use (why)?","li_ph":"Example: dark and gloomy colors and images because it will scare away the consumer","li_rows":"3","li_nm":"What images and solutions do you think are unacceptable to use why"},{"lid":"1696180079358","ls":"310","loff":"","li_type":"ta","li_title":"What colors do you think are preferable to create the desired image?","li_ph":"Example: shades of orange and green","li_rows":"3","li_nm":"What colors do you think are preferable to create the desired image"},{"lid":"1696180079359","ls":"320","loff":"","li_type":"ta","li_title":"Give examples of other brands logos and styles that you think are successful (why)?","li_ph":"Example: The brand name is a successful style because...","li_rows":"3","li_nm":"Give examples of other brands logos and styles that you think are successful why"},{"lid":"1696180079360","ls":"330","loff":"","li_type":"ws","li_rows":"1"},{"lid":"1696180079361","ls":"340","loff":"","li_type":"tx","li_text":"<div style=\"font-size: 16px;\" data-customstyle=\"yes\"><strong>ADDITIONALLY<\/strong><\/div>"},{"lid":"1696180079362","ls":"350","loff":"","li_type":"ta","li_title":"What else that would clarify the brand identity task do we need to know?","li_ph":"Example: write additional information in your opinion","li_rows":"3","li_nm":"What else that would clarify the brand identity task do we need to know"},{"lid":"1696180079363","ls":"360","loff":"","li_type":"ws","li_rows":"1"},{"lid":"1696180079364","ls":"370","loff":"","li_type":"tx","li_text":"<div style=\"font-size: 16px;\" data-customstyle=\"yes\"><strong>MATERIALS FOR THE BRAND<\/strong><\/div>"},{"lid":"1696180079365","ls":"380","loff":"","li_type":"uw","li_title":"Here you can attach files that will be required for brand development","li_uwkey":"google-677a0c836b36bcae2498768","li_multiupl":"y","li_nm":"Here you can attach files that will be required for brand development"},{"lid":"1696180079366","ls":"390","loff":"","li_type":"ws","li_rows":"1"},{"lid":"1696181005085","ls":"400","loff":"","li_type":"cb","li_req":"y","li_label":"I agree with the <a href=\"#popup:privacy_policy\" style=\"color: rgb(74, 74, 74); border-bottom: 1px solid rgb(74, 74, 74); box-shadow: none; text-decoration: none;\">Privacy<\/a>","li_checked":"y","li_nm":"Checkbox"},{"lid":"1696181920973","ls":"410","loff":"","li_type":"ws","li_rows":"1"}]

Feel free to add anything that didn't fit or emphasize specific aspects. Use an informal style if preferred